Hate getting those 36 pound books dropped at your front door like twice a year? Us too. And, the negative effect on the environment for books that are largely unused by most of the public is tremendous! Que YellowPagesGoesGreen.com.Org. You can opt out of receiving those things! We did about 10 minutes ago.
Peep these facts...
How many directories are printed annually in the United States? 540 Million
What is the average weight of the directories? 3.62 pounds (I guess 36 is to too high)
How much is the directory industry worth to the telephone companies in the United States? $13.58B
How much is the directory industry worth worldwide? $26B